Branding Guidelines Resource

By Holly Madden

The resource below is designed to help provide some steps, guidelines, psychology of color chart, and questions to ask when branding/rebranding.

Trauma Training Takeaways: For many who have experienced religious trauma, certain images (including those contained in a logo) or language can feel incredibly triggering and discourage connecting even if everything inside the organization is trauma-informed. Consider language and images in logo elements that is creative in a nation inundated with familiar church names, image and language.